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Theories about what constitutes an effective lawyer website have been evolving rapidly over the past several years. Gone are the days when an attorney could design a static brochure website, stick it on a server and then ignore it for months (or years) at a time.
Posted by Jason Bland on 6.25.12 in Articles.
Color psychology is a complex science, one which people could spend their whole lives studying. It is something that we understand subconsciously when we choose the colors that surround us.
Posted by Jason Bland on 6.18.12 in Articles.
There is a growing misconception in the legal marketing industry that social networks are becoming more important than creating new content. However, this is not the case at all. Social networks are powered by content.
Posted by Jason Bland on 6.13.12 in Articles.
Much has been written about niche marketing, to the point that it has become something of a marketing buzzword. But, overused or not, the concept of niche marketing is still very relevant to attorneys.
Posted by Jason Bland on 6.5.12 in Articles.
Much has been written about niche marketing, to the point that it has become something of a marketing buzzword. But, overused or not, the concept of niche marketing is still very relevant to attorneys.
Posted by Jason Bland on 5.29.12 in Articles.
Color plays one of the most important roles in determining an emotional response to a space, websites included, and yet color palettes in lawyer web design are too often either overdone or ignored. A more effective way to reach and convert visitors is by intentionally using color to create desired reactions and results.
Posted by Jason Bland on 5.21.12 in Articles.
There is a growing misconception in the legal marketing industry that social networks are becoming more important than creating new content. However, this is not the case at all. Social networks are powered by content.
Posted by Jason Bland on 5.14.12 in Articles.
We recently covered design and color schemes for divorce lawyer, personal injury lawyers, and bankruptcy lawyers. This week, we wrap up our two-part series with immigration, criminal defense, employment, and estate planning lawyers.
Posted by Jason Bland on 4.9.12 in Articles.
A website is much like a work of art. It needs to say something to the visitor before they read it. Communication through design is why it is vital to have a professional website. Your website’s color schemes, graphics, imagery, and overall design need to psychologically communicate with your target clientele before they ever read one word of your content.
Posted by Jason Bland on 3.26.12 in Articles.
As users turn to Facebook, Twitter, Tumblr, and Google Plus, we see an obvious trend change regarding what people like and what gets them to “like” or “+1” your firm. People like brevity.
Posted by Jason Bland on 3.12.12 in Articles.